Case studies

The challenge
Ever since Germanwings was founded in 2002, Germany’s leading budget airline and optivo have worked together in the area of email marketing. From the very beginning, Germanwings was faced with the challenge of marketing its flights primarily online and running extremely cost-effective operations. By making use of email marketing, they should be able to quickly attract new customers, as well as keep existing clients and business partners constantly up-to-date. Bearing in mind the volume of emails expected to be broadcast, the chosen email solution should be powerful but also simple for staff to use. It was therefore essential that the emails were sent via a specialist email service provider with a sound technological basis as well as total workflow management.
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More sales and new customers thanks to optivo® broadmail

Sparhandy is one of the leading mobile phone service providers in Germany. The independent reseller offers mobile phones and contracts at particularly good prices. Wilke Stroman, who founded the company in 2000, now leads a team of 30 people. More than 152,000 consumers have already taken advantage of a Sparhandy offer. Since 2005 the company's turnover has constantly remained above 10 million euro.
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Effective workflow and consistent design

HypoVereinsbank is one of the leading financial institutions in Germany and a member of the UniCredit Group. HVB has more than 730 branches, with over 4 million private customers. Its core competencies include retail and corporate banking, real estate financing, investment banking and asset management.
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Effective content integration for up-to-date email information

The challenge
buch.de is one of the leading Internet book and media retailers in the Germanspeaking world. The company specialises in the online sale of books, music, films and software as well as office and electronic articles. It currently operates some 18 online shops in Germany, Austria and Switzerland. They include buch.de, bol.de, buch.ch and lion.cc, while the Thalia bookshops have a web presence at thalia.de, thalia.at and thalia.ch.
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