Features in detail

optivo® broadmail

Solutions for all your needs

You can access more than 300 functions for the successful targeting of customers via email with optivo® broadmail. This broad range of functions is matched with easy operation thanks to an intuitive user interface. You and your staff can productively use the software at any time with complete efficiency. Overall, you benefit from a high degree of automation – allowing you to concentrate on your strategy.

optivo® broadmail is distinguished by an abundance of productive features in all relevant areas:

An unbeatable duo of fast set-up and continuous support

We configure optivo® broadmail according to your wishes. Subsequent enquiries are competently dealt with by a single point of contact. Our support extends from the implementation of individual solutions and fast problem solving to Full Service email dispatch.
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Manage recipients easily, develop target groups effectively

The management of recipients by users couldn’t be simpler. This applies to the import and export of files as well as management of large data amounts, as much as it does to possibilities in the area of target group selection and segmentation. You also benefit from comprehensive bounce management capabilities.
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Create professional emails intuitively

optivo® broadmail guides you through all processes step-by-step. Templates save time when creating emails and also ensure a consistent design. Enabling you to edit the template contents, we provide a fully functional CMS. The integrated WYSIWYG editor makes arranging text and images a piece of cake. The software also provides ample room for individual customisation.
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Send individual campaign emails automatically

Numerous automation possibilities assist you in your individual campaign mails. Post-click tracking lets you send out even more relevant subsequent emails on the basis of received turnover and sales data. The linkage to CRM, shop, or web analysis systems is also always possible.
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The perfect email? Why not ask your customers!

optivo® broadmail gives you the tools necessary to continuously test all email parameters relevant for your success. Besides automated A/B testing, target group analyses are also possible. Furthermore, you can test the deliverability and depiction of your emails prior to dispatch with the various email service providers. A distinctive feature is the possibility to conduct automated attention analyses as a substantially more cost effective substitute for fully-fledged eye tracking.
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High-performance dispatch for emails that reach their destination

You benefit from a high-performance infrastructure – which adheres to strict security standards. This lets you send up to 2 million emails within 10 minutes. Successful delivery management of customer mails is hereby one of our most important competencies.
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All important key figures always within eyeshot

With optivo® broadmail your key figures are always within eyeshot. Our software provides numerous reports enabling the success of sent emails to be measured. Access can be given for further modules for even more heightened analysis of specific email parameters that are critical for success.
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Seamless integration in your existing IT environment

Integrating our solution into existing IT environments is not complicated. This makes linking it to common CRM, shop, content management and web analysis systems anytime, straightforward. In this way, all relevant information will be at your complete disposal for the most effective email communication.
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Integrated multi-channel communication via email, SMS and Fax

optivo® broadmail offers genuine multi-channel marketing. The information channels of email, SMS and fax can be effortlessly combined. The effectiveness of your marketing measures are thereby enhanced and you profit from the inherent cost-saving advantages of integrated campaigns.
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Brochure

Download brochure with important information on optivo® broadmail: Download now


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