Seamless integration in your existing IT environment

optivo® broadmail can be easily integrated in existing IT environments – and precisely to your demands. Integration takes place quickly and easily via HTTP or SOAP-API (web services). The same applies for CRM, shop, content management or web analysis software, as well as for campaign management systems and databases.

With such a linkage, seamless product data integration can be achieved, for example. You then can be sure that products and offers being communicated in your newsletters are available and always correctly priced. That saves you time, which you can then better invest in optimising your campaigns.  

Increase customer value with web analysis
Targeted remarketing lets you approach your target groups even more precisely, thereby boosting customer value and effectively increasing turnover. By linking optivo® broadmail to your website or online shop you can better lead your contacts to the “right” offers. This puts you in a position to send individual remailings and targeted recommendations to your customers. For example, visitors to your website who have cancelled orders can be reapproached with new offers via email to help turn them into purchasing customers.

By linking our email marketing software with your web analysis system, you successfully unite both channels. optivo® broadmail already possesses the necessary interfaces to popular web analysis systems such as:

• Omniture SiteCatalyst™

• Coremetrics LIVEmail™ / Coremetrics Intelligent Offer™
• econda

• Nedstat Sitestat

• Webtrekk Q3

• etracker Web Analytics

• Google Analytics