Manage recipients easily, develop target groups effectively

The management of recipients by optivo® broadmail is highly sophisticated, yet is easy to use. This applies to the import and export of files, maintenance of block lists as well as the extensive possibilities for target group selection and segmentation.

Recipient data is automatically validated upon import and duplicates are removed. A time-consuming manual check is thereby avoided. A handy search function makes managing even very large amounts of data child’s play.

Effective bounce management is a further optivo® broadmail feature. Returns are automatically filtered and categorised on the basis of more than 300 rules. The sorting into various groups, including hard bounces, soft bounces, auto responder, personal replies and suspicion of spam, provides the greatest level of comfort for measuring success and planning subsequent action.

Our solution offers automated subscribe and unsubscribe functions that can be made available to your subscribers. We can also support you in measures for further permission-based email marketing. New customers can automatically be sent opt-in emails where, for example, their interest profile is ascertained or they have the chance to confirm the receipt of your newsletter.


Your success depends on your data
Selection and segmentation is the be-all and end-all of successful email marketing. Only in this way can you deliver correct, relevant content to the right recipients. It is here where good email marketing systems distinguish themselves from the ordinary. optivo® broadmail offers you the highest degree of flexibility and functionality in this regard. It provides comprehensive options to segment your customer data according to the most diverse criteria. Among the easy-to-make selections are:

• individual interests

• clicked links

• purchased products

• generated turnover

• customer and contact history

• demographic data such as age, sex, region, etc.

• …and much more.

Once the appropriate selections have been made, it is possible to create multistep campaigns and special emails based on the identified target groups – all with minimal effort. Furthermore, target group-specific reports provide you with precise information about which specific segments recipients belong to and what activities they develop – even over the long term. In other words: you secure all possibilities for closed-loop marketing, thereby enabling genuine 1:1 communication.