The perfect email? Why not ask your customers!

Successful customer communication means knowing exactly what works with your customers. We offer the necessary tools to continually test all email parameters for success. By using our email marketing software, you automatically turn into a specialist for optimising your customer emails. 

Using the “Test email for target group” function, you can test, for example, email alternatives for the various target groups. Furthermore, optivo® broadmail provides an automated function for A/B testing (split-run testing), for which two or more different emails are sent for testing purposes. This lets you test, among other things, which subject line or header image best addresses your targets. It is conceivable that five groups, of which each represents five per cent of your complete distribution list, each receive different email versions. Subsequently, you send the most successful email version to the remainder of the intended recipients.

You can also test delivery and depiction of your emails to various email service providers, in advance. optivo® broadmail incorporates a dedicated module for this purpose. The test compiles a preview in real time of your original emails, and also shows how they will be depicted in various screen resolutions.

A further distinctive feature is the possibility to conduct automated attention analyses. This enables email perception and readability to be ascertained within seconds, on the basis of research undertaken in the area of neurotechnology. This arms you with knowledge to continuously optimise your email layout and also develop attention-grabbing design templates right from the initial conception phase. Attention analysis simulates eye tracking studies – but at just a fraction of the price and in real time.