Unleash potential through email optimisation

Common areas for optimisation include the newsletter registration process, the newsletter dispatch interval and the usage of reports and data. Reports routinely provide a multitude of figures that first need to be classified and interpreted before sensible measures can be derived from them. We support you in interpreting and comparing such data.

Planning is good, but controlling is better. We provide comprehensive possibilities for you to measure the success of your emails even before they are sent. You can find out: What measures are especially successful; which subject line goes down the best or which one flops; what headline grabs the attention your customers best; or what your meticulously designed newsletter look like after it has be sent via various email systems and on screens with varying resolutions…

We show you how all desired variables can be empirically tested. At the same time, we conduct tests together to enable targeted optimisation in terms of deliverability and depiction. We also show how you can integrate the optimisation potentials into your workflow from the very beginning.

With the help of our automated attention analyses, we equip you with valuable insights and know-how for optimising you email layouts, design prototypes and landing pages. Our consultants analyse your current newsletters for this purpose, and offer recommendations for adjustments to improve their design.  

You will also benefit from our extreme competence in the area of deliverability. Here we can demonstrate areas that require attention to boost your email delivery rates. And so that your emails reach the recipients’ inbox with the highest degree of probability, we constantly monitor numerous email services. This is important as internet service and web mail providers regularly adjust their filtering rules. It means that even if your emails arrive today, tomorrow they may already be filtered. We can help protect you from this threat – and we gladly pass our knowledge on to you.