Since its inception in 2002, Germanwings has been implementing solutions from optivo very successfully. The airline dispatches more than 200 different newsletters annually in six languages. The emails are targeted at both prospective and existing customers as well as special segments in the B2B area. They are sent to up to two million subscribers within just a few hours at a time. In addition, Germanwings combines its email marketing with social media. This lets recipients post flight offers from the emails on Facebook, Twitter and so forth. Enabling a particularly precise addressing of target groups, Germanwings implements a bidirectional linkage between optivo® broadmail and Omniture SiteCatalyst™.
+49(0)307680780Callback
