BILD

We are also the partner of choice of the BILD news and entertainment portal for effective email marketing. A jointly developed distinctive feature is the so-called “Mitmach-Newsletter” (Join-in Newsletter). Here, newsletter subscribers can individually choose the topics of interest to them. The personalised emails are automatically generated from the RSS feeds offered by BILD and are subsequently compiled and sent by optivo® broadmail as carefully personalised newsletters.

Subscribers of the regular BILD newsletter can also specify various theme channels. Choices range from entertainment to sport or local news from cities such as Berlin or Munich. In addition, a “Top Newsletter” provides subscribers with the latest news selected by editors, if desired.