Bosch Power Tools

Bosch Power Tools relies on optivo® broadmail for the dispatch of its newsletters and campaigns. The global market leader for professional power tools sends emails in 25 languages to customers in 27 countries. To address its worldwide target groups precisely and to acquire prospective new customer, Bosch Power Tools makes particular use of the comprehensive possibilities our solution provides for target group selection and effective segmentation. It was confirmed that customer loyalty could thereby be improved and expanded. For its tradesperson community “Bob”, the company chose the Full Service model from optivo.

Comprehensive rights management takes the globally distributed structure of the company into account. This enables emails to be created and sent on the basis of specified clientele and precisely defined authorisation variables. To help fine-tune newsletters to the needs of subscribers, Bosch Power Tools regularly conducts A/B testing. Thanks to the possibility of split runs, particularly attention-grabbing subject lines can, for example, be identified and then used for the main dispatch of emails.