Panasonic

Panasonic Germany uses optivo® broadmail to provide its newsletter subscribers with targeted information including new products and technical data. The company delivers news several times a month concerning digital cameras, consumer electronics, household appliances, competitions, gift ideas, along with seasonal and special offers.

Lifecycle emails are also sent in the area of Lumix digital cameras. Email subscribers receive precise, tailored information via email on, for example, suitable accessories that correspond to the type of camera they use and their respective customer status.