06.12.11 Click Profiling: optivo® broadmail nominated for Econsultancy Innovation Award

The British community for digital marketing Econsultancy nominated our click profiling in the category "email marketing" for their Innovation Awards. The feature of our email software optivo^® broadmail enables the bundling of thematically fitting user clicks for more effective communication with customers. The function works in a similar way to the allocation of keywords in blogs ("tagging").