11.11.11 MarketingSherpa Awards: Condor & optivo win with reactivation campaign

The German airline Condor was distinguished for its innovative reactivation campaign in the category "Best Audience Engagement" at this year’s MarketingSherpa Email Awards. The campaign "Die grosse Fliegenjagd" ("The big fly hunt") was developed together with the optivo consulting team. The reactivation rate was an astounding 17%.