Welcome to the optivo press centre

Berlin, 7 February 2012 – optivo heralds a new era for evaluating success in email marketing: As of immediately, the new “Advanced Reports” module of the optivo® broadmail email marketing software enables the creation of target group specific sales and ROI  reports as well as analyses in never before seen detail. By using the available raw data, multilayered information from newsletters and campaigns can be assimilated and analysed easily and effectively. More than 30 parameters are at the disposal of marketing decision-makers and email marketing managers. Besides the analysis of individual parameters, complex success monitoring for diverse groupings as well as combined evaluations and complex nested structures are possible, such as according to click-profiles, multiple clients or specific fields of data in email distribution lists. More than 500 combinations of various data and groupings are supported. The evaluative reports provide marketers with an unsurpassed level of depth and detail – not least due to the capability to combine the results with post-click tracking data. 
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Berlin, 22 November 2011 – The list of optivo clients grows yet again: As of immediately, HolidayCheck AG uses optivo® broadmail for its email marketing. The operator of the world’s largest German-speaking holiday evaluation portal, which includes its own TÜV-certified travel agency, will now dispatch personalised B2B and B2C newsletters to more than ten countries throughout Europe using the award-winning optivo broadcasting solution. The partnership also encompasses the MietwagenCheck (HireCarCheck) portal. Templates comprise the basis for the emails to be dispatched – significantly simplifying the entire creation process. With its switch to optivo® broadmail, the subsidiary of German-based Tomorrow Focus AG is striving to comprehensively extend its email marketing efforts. HolidayCheck also anticipates benefiting from precise, finely targeted addressing of newsletter recipients and advanced international delivery management capabilities. Previously, the dispatch of emails was undertaken via a solution developed in-house.
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Reactivation campaign developed by optivo on behalf of Condor receives highest distinction in the “Best Audience Engagement” category

Berlin, 10 November 2011 – This year’s MarketingSherpa Awards winners have just been announced: Gold in the “Best Audience Engagement” category goes to Condor Flugdienst GmbH. The German airline was distinguished for its innovative reactivation campaign, which was developed by the optivo consulting team. The jury was not only won over by the impressive rate of reactivations, but also due to the campaign’s fresh approach. Rather than simply implementing customary practices such as offering aggressive discounts or vouchers, inactive newsletter subscribers were “seduced” to interact in a game – with success.
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• Free check of newsletter registration processes
• Seamless CRM integration, transactional emails and extended reporting
• Trade fair visitors receive 20% off all consulting services

Berlin, 30 August 2011 – The time of trade fairs is often a time when new trends mushroom. And this is no exception in the digital economy. Yet it is not unusual that so-called “megatrends” and not in accord to the actual needs of the consumer. That’s why optivo is taking a particularly holistic perspective at this year’s dmexco – one that encompasses all facets of contemporary email marketing. optivo – which according to German internet industry association eco is the “Best email marketing service provider 2011” – will present tried and tested approaches at the fair along with best practice examples for the continuous optimisation of email campaigns under the motto of “Holistic email marketing – incorporating software, consulting & know-how”. Experts from optivo will explain how companies can expand their customer base, conduct cross selling and access new target groups by implementing successful email marketing measures, at the optivo booth located at Stand G-031, Hall 8. Additionally, start-ups and “re-starters” can find out more specifically for their situation when optivo Managing Director, Ulf Richter, presents a lecture (in German) on “Successful email marketing for start-ups and re-starters” which will be held on 22 September at 2:00pm in Seminar 1 – Congress Centre North/Hall 7.
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• Seamless connection of both systems enables optimisation of campaigns and newsletter by means of tracking user movements
• Individual target group addressing with just a few clicks
• Automated dispatch of follow-up and reactivation emails

Berlin/Karlsruhe, 12 July 2011 – The integration of web analytics and email marketing provides diverse advantages for advertisers. Valuable pointers can be obtained through the linkage of anonymised recipient data to ensure the most effective and optimised approach is taken for campaign emails and newsletters. In addition, a bidirectional linkage enables more successful remarketing activities – such as the automated dispatch of individually tailored follow-up and reactivation emails that turn shopping cart abandoners into purchasers and reactivates inactive customers. To enable such an integrated approach, optivo^® broadmail now offers the option to seamlessly integrate web analytics systems. As of immediately, the cloud-based email marketing software also features an interface to the econda "Site Monitor" and "Shop Monitor" web analytics solutions.
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Berlin, 4 July 2011 – It is now official: optivo is among the internet business sector’s best companies. eco, the Association of the German Internet Industry (Verband der deutschen Internetwirtschaft) bestowed the Internet Award 2011 in the category of email marketing to the Berlin-based email marketing pioneer. optivo convinced the jury with its innovative SaaS (Software as a Service) broadcast solution optivo® broadmail, which was already distinguished for its many merits earlier this year when it picked up the SaaS quality seal. Praise was also given to the exemplary support and customer service as for optivo’s international delivery management and diverse means of knowledge transfer (such as the email marketing blog www.optivo.de/campfire).
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Berlin, 7 June 2011 – As of immediately, simfy puts its trust in optivo for its email marketing needs. Germany’s largest music portal will organise and manage the entire email communication to its approx. one million users with the optivo^® broadmail broadcasting software. This includes the dispatch of newsletters and campaign emails, dialogue with community members and premium users as well as those using the "simfy live" area. Particularly decisive for choosing optivo^® broadmail was the stability and intelligibility of the solution along with its overall usability. The first emailings heralding the commencement of the partnership with optivo achieved opening rates of up to 40% from the get-go.
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Berlin, 10 May 2011 – Best Western Hotels now places its trust in the tried-and-tested optivo^® broadmail broadcasting platform. The world’s largest hotel chain will progressively deploy software from the Berlin-based email marketing specialist in twelve countries throughout Europe for the dispatch of newsletters and campaign emails in both the B2C and B2B sectors. Email communication to European members of the loyalty scheme ("Best Western Rewards") will also be conducted using the optivo solution. Besides Germany, Austria and Switzerland, the email marketing software will also be implemented for the domestic markets of Spain, Denmark and Sweden along with the Netherlands and Turkey. With Best Western Hotels, another key player in the tourism sector opts for optivo.
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Berlin, 21 March 2011 – It is now official: optivo is one of Berlin’s best employers. At a recent contest initiated by consulting firm Faktenkontor, the email marketing specialist received the best possible score of five stars for its performance as an employer to secure a place in the Top 5. The timing for this distinction couldn’t be better: Founded around ten years ago, the company now employs a highly-qualified team of more than 70 – and an end to the dynamic growth is still nowhere in sight. The award will help to attract further developers, online project managers, sales professionals and marketing specialists from all over Germany to the company’s striking headquarters located in the centre of Berlin.
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Berlin, 3 March 2011 – optivo is the first company in Europe to receive the "EuroCloud Star Audit SaaS" quality seal for its Software as a Service solution (SaaS), optivo^® broadmail. A comprehensive audit process examining operating procedures, network infrastructure, compliance guidelines as well as implementation and training concepts preceded the awarding of the seal. Besides security and accessibility, other key issues of vital importance for cloud-based email marketing encompass performance, resources and scalability. The quality seal was officially awarded to optivo in a ceremony conducted by the EuroCloud Germany_eco initiative, which took place at the CeBIT trade fair in Hanover, Germany, yesterday. 
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