07.02.12 optivo sets new standards for success monitoring in email marketing: Customised evaluative reports in unsurpassed depth and detail

Berlin, 7 February 2012 – optivo heralds a new era for evaluating success in email marketing: As of immediately, the new “Advanced Reports” module of the optivo^® broadmail email marketing software enables the creation of target group specific sales and ROI  reports as well as analyses in never before seen detail. By using the available raw data, multilayered information from newsletters and campaigns can be assimilated and analysed easily and effectively. More than 30 parameters are at the disposal of marketing decision-makers and email marketing managers. Besides the analysis of individual parameters, complex success monitoring for diverse groupings as well as combined evaluations and complex nested structures are possible, such as according to click-profiles, multiple clients or specific fields of data in email distribution lists. More than 500 combinations of various data and groupings are supported. The evaluative reports provide marketers with an unsurpassed level of depth and detail – not least due to the capability to combine the results with post-click tracking data. 

A further highlight comprises the seamless exchange of all reports between optivo® broadmail and Microsoft® Excel on the basis of CSV data. This gives marketers the capacity to let the email marketing software "fill" individual report templates and display the results in Excel using tailor-made pivot tables and diagrams. The desired reports can be simply and quickly "clicked together" in optivo^® broadmail. In addition, the results of predefined reports can be automatically generated and sent via email to specified recipient lists. 

 

Has a campaign worked more successfully in one region than another? Do female recipients react differently to a newsletter than their male counterparts? On which days and at what time are the best results attained? What is the open to click ratio? How much turnover per email recipient was achieved? Precisely targeted addressing of recipients with relevant information and offers is the key to sustainable success in email marketing. To achieve this, clear and detailed analyses are imperative. That is why the award-winning email marketing software optivo^® broadmail provides even more evaluation options for effective success monitoring, as of immediately. Via the simple drag & drop principle, any number of analyses can now be created – flexibly, in extreme detail and configurable in virtually any manner.  

 

The implications for effective success monitoring are in distinctive in many ways:

 

Detailed, individual reports based on raw data       
Email marketing analyses based on raw data are unsurpassable for their depth of analysis and detail. The innovative reporting module from optivo is an integrated solution that processes each report query using the raw data from all previous activity. Large amounts of complex data are combined for this purpose. Email marketing specialists are thereby in the enviable position to analyse their measures at any time in a level of quality not previously available and to quickly and effectively identify sales developments and trends.

 

Integrated data analysis with Microsoft^® Excel    
The new success monitoring capabilities from optivo are also characterised by a high level of user friendliness. Each report can be created simply and easily in optivo® broadmail via drag & drop. Simultaneously, an Excel template is incorporated in the software. This can be downloaded at any time and further edited in Excel as a pivot table and subsequently be formatted by the customer according to their specific wishes (diagram type, colours, integration of the company logo, etc.). The customised template is then uploaded to optivo^® broadmail one more time where the most up-to-date figures are automatically entered each time the report is subsequently executed. The advantages of such integration are patent: Thanks to effective Excel support based on CSV data, email marketing specialists do without the time-consuming need of repeated data preparation. As such, the marketer can concentrate on interpreting the aggregated, delivered reports as well as the development of further email marketing measures.   

 

Multidimensional analyses, sales and ROI reports                
The combination of the correct parameters is decisive for a precise email marketing analysis. A total of 34 different parameters can "clicked together" and prioritised via drag & drop. Entirely new possibilities are provided for obtaining clear and detailed conversion, sales and ROI reports – especially when evaluated in conjunction with post-click tracking data. In addition, all data can be assessed according to time, no matter if by year, month, day or hour. Just a few clicks is all it takes for the advanced reports to also deliver comparative or cumulative success monitoring reports across multiple clients, e.g. for the marketing measures of several subsidiaries or brands to be evaluated quickly and easily.

 

Automated email dispatch of defined analyses        
If desired, reports can be automatically created at specified intervals and sent to a group of recipients via email. This enables easy and effective internal controlling processes to be supported at the decision-making level. All reports that are retrievable with optivo^® broadmail can be sent via email.

 

Manuel Bartsch, email marketing specialist at contact lens supplier Lensspirit, already uses the latest optivo reporting innovation: "With its new reporting module, optivo provides a unique solution approach. Particularly convincing is the seamless exchange between raw data and Microsoft^® Excel. Besides the immense evaluative depth, we also benefit from significantly faster success monitoring. The new operating concept also leaves nothing to be desired."

 

Ulf Richter, Managing Director at optivo GmbH, explains the advantages of the new reporting capabilities: "The precisely targeted addressing of current and prospective customers with relevant information and offers is a key factor for success in email marketing. To ensure this, marketers are reliant on the most precise analyses possible. With the substantially extended reporting possibilities optivo^® broadmail provides, clients now have an even more powerful tool at their disposal enabling their email marketing activities to be evaluated in a simple manner down to the last detail and to take even more targeted control of their KPIs."

 

Peter Romianowski, Managing Director at optivo GmbH, adds: "Conducting analyses in email marketing is nothing new. What is innovative is the evaluative depth and detail that is now possible and the capability of generating these reports on the basis of raw data. With the advanced reports, there are virtually no more limits for success monitoring. In terms of the analyses possibilities, I am currently not aware of any comparable email marketing solution."

 

The following video shows how the reports function in practice: https://www.optivo.com/advanced-reports 

optivo:
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo^® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo^® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo^® campfire). More than 700 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Accor Hotellerie, BILD.de, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HypoVereinsbank, Panasonic, Plus.de, QVC, Tchibo and TUI Cruises. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo^® broadmail cloud service.

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D-10179 Berlin
Phone: +49 (0)30-76 80 78 117
Fax: +49 (0)30-76 80 78 499
press@optivo.net
www.optivo.net

MärzheuserGutzy Kommunikationsberatung GmbH
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Theresienstraße 6-8 / Ecke Ludwigstraße 21
D-80333 München
Phone: +49 (0)89-2 88 90 480
Fax: +49 (0)89-2 88 90 45
optivo@maerzheusergutzy.com
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