Berlin, 7 February 2012 – optivo heralds a new era for evaluating success in email marketing: As of immediately, the new “Advanced Reports” module of the optivo® broadmail email marketing software enables the creation of target group specific sales and ROI reports as well as analyses in never before seen detail. By using the available raw data, multilayered information from newsletters and campaigns can be assimilated and analysed easily and effectively. More than 30 parameters are at the disposal of marketing decision-makers and email marketing managers. Besides the analysis of individual parameters, complex success monitoring for diverse groupings as well as combined evaluations and complex nested structures are possible, such as according to click-profiles, multiple clients or specific fields of data in email distribution lists. More than 500 combinations of various data and groupings are supported. The evaluative reports provide marketers with an unsurpassed level of depth and detail – not least due to the capability to combine the results with post-click tracking data.
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