10.05.11 Best Western Hotels: The world’s largest hotel chain counts on optivo for its pan-European email marketing

Berlin, 10 May 2011 – Best Western Hotels now places its trust in the tried-and-tested optivo^® broadmail broadcasting platform. The world’s largest hotel chain will progressively deploy software from the Berlin-based email marketing specialist in twelve countries throughout Europe for the dispatch of newsletters and campaign emails in both the B2C and B2B sectors. Email communication to European members of the loyalty scheme ("Best Western Rewards") will also be conducted using the optivo solution. Besides Germany, Austria and Switzerland, the email marketing software will also be implemented for the domestic markets of Spain, Denmark and Sweden along with the Netherlands and Turkey. With Best Western Hotels, another key player in the tourism sector opts for optivo.

 

The conference, city and holiday hotels from Best Western guarantee uniform quality standards around the globe while boasting individual personality and local flair. What applies to the service at around 4,000 hotels in more than 80 countries now also holds true for the newsletters: Thanks to the use of templates, all newsletters sent by the hotel chain in Europe now boast a uniform look and feel with individually definable content to match user interests. The optivo^® broadmail email marketing software facilitates the creation of customised and extremely finely segmented campaign emails for all guest groups, taking factors such as user activities, interests and sex into account. One example target group comprises the 1.5 million European members of the company’s loyalty scheme "Best Western Rewards".

 

The cooperation between both firms will commence across a dozen European countries over the coming months during which optivo^® broadmail will be rolled out on a step-by-step basis. Dispatch of the emails will occur in conjunction with the LYNX online booking system, among others. The Best Western marketing team places special focus on the area of campaign mailings – and with opening rates of up to 44% in the first mailings has already been successful in this regard.

 

Beatrice Bachelin, Director of Loyalty Marketing at Best Western Hotels Deutschland GmbH, has high expectations of working together with optivo: "As the world’s largest hotel chain, we place the toughest demands on our IT systems in terms of performance, reliable accessibility, security and functionality. With optivo^® broadmail we now have a solution that achieves top results and enables effective, largely automated email communication with our current and prospective clients in both the B2C and B2B sectors."  

 

Ulf Richter, Managing Director of optivo GmbH, is delighted with new account in the tourism industry: "The internet is one of the most important sales channels for tourism operators today. As market leader, this is especially the case for Best Western. We are therefore all the more pleased that Best Western is banking on our know-how and experience for its email marketing efforts in important European markets. We are looking forward to taking on the challenge of this new cooperation!"

optivo:
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo^® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo^® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo^® campfire). More than 600 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Accor Hotellerie, BILD.de, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HypoVereinsbank, Panasonic, Plus.de, QVC, Tchibo and TUI Cruises. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo^® broadmail cloud service.

Media contact:
optivo GmbH
Harald Oberhofer
Marketing Director
Wallstrasse 16
D-10179 Berlin
Phone: +49 (0)30-76 80 78 117
Fax: +49 (0)30-76 80 78 499
press@optivo.net
www.optivo.net

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Theresienstraße 6-8 / Ecke Ludwigstraße 21
D-80333 München
Phone: +49 (0)89-2 88 90 480
Fax: +49 (0)89-2 88 90 45
optivo@maerzheusergutzy.com
www.maerzheusergutzy.com

 

About Best Western

Best Western International, Inc. is THE WORLD’S BIGGEST HOTEL FAMILY^SM, providing marketing, reservations and operational support to over 4,000 BEST WESTERN^®, BEST WESTERN PLUS^® and BEST WESTERN PREMIER^® hotels in 90 countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000 worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson^® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards^®. For more information or to make a reservation, please visit www.bestwestern.com.

 

Media contact

Best Western Hotels Deutschland GmbH, Eschborn
Anke Cimbal,
Phone    +49 (0 61 96) 47 24 -31
Fax         +49 (0 61 96) 47 24 60
Email      presse@bestwestern.de
Internet  www.bestwestern.de/presse