30.08.11 optivo with holistic approach and full 360° all-round offer for successful email marketing

• Free check of newsletter registration processes
• Seamless CRM integration, transactional emails and extended reporting
• Trade fair visitors receive 20% off all consulting services

 

Berlin, 30 August 2011 – The time of trade fairs is often a time when new trends mushroom. And this is no exception in the digital economy. Yet it is not unusual that so-called “megatrends” and not in accord to the actual needs of the consumer. That’s why optivo is taking a particularly holistic perspective at this year’s dmexco – one that encompasses all facets of contemporary email marketing. optivo – which according to German internet industry association eco is the “Best email marketing service provider 2011” – will present tried and tested approaches at the fair along with best practice examples for the continuous optimisation of email campaigns under the motto of “Holistic email marketing – incorporating software, consulting & know-how”. Experts from optivo will explain how companies can expand their customer base, conduct cross selling and access new target groups by implementing successful email marketing measures, at the optivo booth located at Stand G-031, Hall 8. Additionally, start-ups and “re-starters” can find out more specifically for their situation when optivo Managing Director, Ulf Richter, presents a lecture (in German) on “Successful email marketing for start-ups and re-starters” which will be held on 22 September at 2:00pm in Seminar 1 – Congress Centre North/Hall 7.

 

“If there were only one insight in regard to email marketing, then it would have to be this: There is no single megatrend,” contends Ulf Richter, Managing Director of optivo GmbH. “Nowadays, email marketing has become extremely complex both conceptually and technologically. It has developed into a discipline within digital marketing that demands extensive know-how and requires taking a holistic approach. Leveraging performance not only relies upon the integration of new social media or mobile channels, but also on the professionalisation and continuous optimisation of the email channel. The optimisation of campaign management and workflows generally harbour the largest potentials for enhancement. Transactional emails as well as the integration of CRM databases and web analytics tools with email systems, provide companies the opportunity to effectively boost the success of campaigns with a very manageable amount of effort and expense. Yet it often can be the small things that represent a problem – such as the newsletter registration process.

 

Free newsletter registration process check       
This is reason enough for optivo to place a focus on successful newsletter registration processes. Trade fair visitors will benefit from the extensive know-how of the optivo email marketing consultants. The entire newsletter subscription process will be analysed free of charge by the optivo specialists at the company’s dmexco stand – from the registration page right through to the completed subscription. Interested parties should send details including links, screenshots or other comparable information about their current newsletter registration process along with their preferred appointment time by 15 September to <liveoptimierung@optivo.de>.

 

Successful email marketing through closed loop marketing  
Linking CRM systems and email marketing similarly requires extensive know-how. The integration of Customer Relationship Management and the email channel gives companies the opportunity to develop a better understanding of the wants and demands of their customers and enables numerous technical processes to be effectively automated. Insights gained from advertising through customer responses are fed back into the loop to thereby facilitate a continuous cycle of improvement (“closed loop marketing”). So that customers can be individually reached, campaign management, online shops, CRM, ERP and email systems are all seamlessly connected and integrated with another. This is of particular interest for high-volume dispatchers and online traders. optivo also offers corresponding interfaces to all important web analytics systems (Adobe Sitecatalyst / Omniture, Coremetrics, Econda, Webtrekk, Comscore / Nedstat, Etracker and Google Analytics).

 

Commercial use of transactional emails 
A further hot topic at the trade fair stand will be the commercial use of transactional emails. This year, optivo published a detailed paper on the subject (http://www.optivo.com/transactional-emails) and has since registered growing interest within corresponding customer projects. Transactional emails are types such as registration and order confirmations, status messages or delivery notices that are triggered and automatically dispatched following a purchase, customer request or other such activity. Opening rates for this type of email are up to 80% and therefore well above the average. optivo enables transactional emails to be sent virtually in real time and in large volumes. Furthermore, the professional, international delivery management system, together with intelligent bounce management guarantees outstanding delivery rates that surpass normal levels. 

 

optivo® broadmail with enhanced reporting – expansion of consulting services   
Innovations in the area evaluation are also in store for visitors to the fair. The optivo® broadmail email marketing software now features new and enhanced reporting possibilities. Comprehensive, target group-specific and cross-client evaluations can be conducted using individually configurable templates. Reports can be automatically sent via email to the corresponding managers – on a daily, weekly or monthly basis, as desired. Separation into B2C or B2B campaigns and transactional emails can also be made without effort. Furthermore, detailed evaluations of individual campaigns can be conducted at any time.

 

optivo has once more expanded its consulting services. Four dedicated email marketing consultants now provide all types of companies with independent, cross-platform advice on the development of email marketing strategies and their implementation along with the optimisation of campaigns and individual components for successful email marketing. The companies not least benefit from the best practice experience stemming from knowledge gained from the campaigns of more than 700 customers. A further special highlight awaits visitors to the optivo stand at dmexco: All those booking a consulting package will receive a 20% discount on all services.

optivo:
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo^® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo^® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo^® campfire). More than 700 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Accor Hotellerie, BILD.de, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HypoVereinsbank, Panasonic, Plus.de, QVC, Tchibo and TUI Cruises. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo^® broadmail cloud service.

Media contact:
optivo GmbH
Harald Oberhofer
Marketing Director
Wallstrasse 16
D-10179 Berlin
Phone: +49 (0)30-76 80 78 117
Fax: +49 (0)30-76 80 78 499
press@optivo.net
www.optivo.net

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Theresienstraße 6-8 / Ecke Ludwigstraße 21
D-80333 München
Phone: +49 (0)89-2 88 90 480
Fax: +49 (0)89-2 88 90 45
optivo@maerzheusergutzy.com
www.maerzheusergutzy.com