04.07.11 optivo wins the eco Internet Award 2011 in the email marketing category

Berlin, 4 July 2011 – It is now official: optivo is among the internet business sector’s best companies. eco, the Association of the German Internet Industry (Verband der deutschen Internetwirtschaft) bestowed the Internet Award 2011 in the category of email marketing to the Berlin-based email marketing pioneer. optivo convinced the jury with its innovative SaaS (Software as a Service) broadcast solution optivo^® broadmail, which was already distinguished for its many merits earlier this year when it picked up the SaaS quality seal. Praise was also given to the exemplary support and customer service as for optivo’s international delivery management and diverse means of knowledge transfer (such as the email marketing blog www.optivo.de/campfire).

 

The highly esteemed jury was particularly won over due to the exceptional quality of the broadcast solution including its many supplementary services. Within its statement of reasons for bestowing the coveted award to optivo, the jury noted that: "The special value placed on quality is proven by initiatives like the participation in white list projects such as the Certified Senders Alliance, the close contact with domestic and international ISPs, the competent and distinguished handling of complaints in addition to the implementation of diverse knowledge transfer opportunities including webinars, whitepapers, guides as well as the optivo blog."

 

Ulf Richter, Managing Director of optivo GmbH, who received the award from renowned email marketing authority Torsten Schwarz at the eco gala event attended by around 300 guests, is thrilled by the accolades from the experts: "Besides a great amount of effort, we have invested significant personnel and financial resources over the last couple of years to provide our customers with an email marketing platform that leaves nothing to be desired in terms of performance, availability, security, functionality and service. Having our efforts crowned with the receipt of the eco Internet Award 2011 makes us extremely proud and confirms the path we are taking and will continue to take."

 

Not the individual functions but the combination of cutting-edge technologies and exemplary service are what make optivo^® broadmail one of the most widely used email broadcasting platforms in Europe. More than 2,500 users place their trust in the SaaS solution for email marketing – including some of the highest-volume email dispatchers in German-speaking Europe. The solution enables up to 12 million emails to be sent in an hour, making it especially attractive for such high-volume clients. Furthermore, with real-time access of more than 99.95%, optivo^® broadmail boasts exceptional availability. The cloud infrastructure of the optivo solution is located in a state-of-the-art and securely protected data centre in Germany. And in March of this year, optivo was the first pan-European company to receive the "EuroCloud Star Audit SaaS" quality seal.

 

With more than 300 functions and features, the email marketing platform also satisfies the highest demands in terms of functionality. Advanced deliverability tests, split testing, click profiling ("tagging"), attention analyses (simulated eye-tracking), landing pages and social media integration are just a sample of the highlights optivo^® broadmail has on offer. In the success-critical area of deliverability management, a dedicated team is in close and constant contact with over 120 internet service providers and webmailers from across the globe.

optivo:
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo^® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo^® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo^® campfire). More than 600 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Accor Hotellerie, BILD.de, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HypoVereinsbank, Panasonic, Plus.de, QVC, Tchibo and TUI Cruises. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo^® broadmail cloud service.

Media contact:
optivo GmbH
Harald Oberhofer
Marketing Director
Wallstrasse 16
D-10179 Berlin
Phone: +49 (0)30-76 80 78 117
Fax: +49 (0)30-76 80 78 499
press@optivo.net
www.optivo.net

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Theresienstraße 6-8 / Ecke Ludwigstraße 21
D-80333 München
Phone: +49 (0)89-2 88 90 480
Fax: +49 (0)89-2 88 90 45
optivo@maerzheusergutzy.com
www.maerzheusergutzy.com