22.11.11 HolidayCheck checks in at optivo: Germany’s largest online travel and holiday information portal relies on optivo® broadmail for its pan-European email marketing

Berlin, 22 November 2011 – The list of optivo clients grows yet again: As of immediately, HolidayCheck AG uses optivo^® broadmail for its email marketing. The operator of the world’s largest German-speaking holiday evaluation portal, which includes its own TÜV-certified travel agency, will now dispatch personalised B2B and B2C newsletters to more than ten countries throughout Europe using the award-winning optivo broadcasting solution. The partnership also encompasses the MietwagenCheck (HireCarCheck) portal. Templates comprise the basis for the emails to be dispatched – significantly simplifying the entire creation process. With its switch to optivo^® broadmail, the subsidiary of German-based Tomorrow Focus AG is striving to comprehensively extend its email marketing efforts. HolidayCheck also anticipates benefiting from precise, finely targeted addressing of newsletter recipients and advanced international delivery management capabilities. Previously, the dispatch of emails was undertaken via a solution developed in-house.

 

HolidayCheck AG plans sending several million emails each month across Europe for both its renowned online services HolidayCheck (www.holidaycheck.com) and MietwagenCheck. Besides Germany, Switzerland and Austria, the list also includes other European countries such as France, Spain, Italy, Russia and the Netherlands. In contrast to an in-house dispatch solution, enterprise software such as optivo^® broadmail offers a whole host of advantages.

 

The optivo broadcasting solution enables the extremely well defined, targeted addressing of recipients. Contents can be personalised and thereby optimised right down to the level of the individual email recipient. Information acquired from customer actions can also be incorporated. The result: above-average opening rates and enhanced customer retention and loyalty. Furthermore, a highly effective delivery management system ensures exceptional deliverability to recipients. A team of optivo specialists remains in close, regular contact with more than 120 domestic and international webmail and internet service providers.

 

The possibility to create and dispatch newsletters quickly and easily at any time represents an additional significant advantage. As newsletters are created on the basis of templates, no knowledge of HTML or image processing is necessary. Operation is simple, yet still provides broad ranging flexibility for the individualisation of layouts thanks to a choice of numerous pre-defined paragraph types – while maintaining a uniform design. A content interface also simplifies the workflow, which facilitates seamless, automated product data integration on the basis of XML. Marketers thereby now only need to enter a product ID and all relevant information concerning the product and/or special offer are automatically adopted in the newsletter.

 

More efficiency gains are ensured through the tight knit integration between optivo^® broadmail and the HolidayCheck systems (Data Warehouse). All important recipient data is imported from the system into the optivo software – and conversely, new response data is exported back into the system following each newsletter dispatch. This bidirectional exchange warrants that all relevant data for the sending of emails is contained in a closed loop.

 

Anna Seeber, Marketing Manager Dialogue Marketing at HolidayCheck AG places high expectations on the cooperation with optivo: "We have intensively looked into the various options available for outsourcing newsletter dispatches. optivo^® broadmail provides a whole range of advantages in the areas of individualisation, templates and deliverability management. This puts us in a prime position for the continued targeted expansion of our email marketing efforts."

 

Ulf Richter, Managing Director of optivo GmbH, is delighted in securing the new client: "In the long run, mailing systems developed in-house cannot keep up with those that are professionally developed and continuously optimised – and are rarely as sophisticated. Nowadays, the demands for performance, availability, reliability and security are just too high. For high-volume dispatchers, such as HolidayCheck, it makes sense to concentrate resources on core competencies and place the task of dispatching newsletter in the hands of a specialist such as optivo."

optivo:
optivo is one of the largest email marketing service providers in German-speaking Europe. Since establishment in 2001, the Berlin-based company has counted among the technologically leading providers and trendsetters in the area of email marketing. optivo offers comprehensive email marketing including SMS and fax from a single source. The portfolio extends from the distribution of newsletters and campaign emails with a secure, reliable and powerful email marketing software (optivo^® broadmail) to individual strategy and entry consultation, email optimisation and address generation (optivo^® consulting) as well as providing market relevant infomartion and best-practice knowledge (optivo^® campfire). More than 700 clients from diverse sectors put their trust in optivo know-how and technology, including well-know brands such as Accor Hotellerie, BILD.de, Bosch Power Tools, buch.de, Die Bahn, Die Zeit, Germanwings, Henkel, HypoVereinsbank, Panasonic, Plus.de, QVC, Tchibo and TUI Cruises. optivo actively promotes transparency and high quality standards in email marketing. It is a member of the Deutschen Dialogmarketing Verband "DDV" (German Dialogue Marketing Association), the Bundesverband Digitale Wirtschaft “BVDW” (Federal Association of the Digital Economy) and the Verband der Deutschen Internetwirtschaft "eco" (Association of German Internet Business). As one of the earliest members of Germany’s largest whitelist project ‘Certified Senders Alliance’ optivo stands for highest email delivery rates. In March 2011, optivo received the first "EuroCloud Star Audit SaaS" quality seal in Europe for its optivo^® broadmail cloud service.

Media contact:
optivo GmbH
Harald Oberhofer
Marketing Director
Wallstrasse 16
D-10179 Berlin
Phone: +49 (0)30-76 80 78 117
Fax: +49 (0)30-76 80 78 499
press@optivo.net
www.optivo.net

MärzheuserGutzy Kommunikationsberatung GmbH
Jochen Gutzy (Managing Director)
Theresienstraße 6-8 / Ecke Ludwigstraße 21
D-80333 München
Phone: +49 (0)89-2 88 90 480
Fax: +49 (0)89-2 88 90 45
optivo@maerzheusergutzy.com
www.maerzheusergutzy.com