Berlin, 14 December 2009 – British Community of Digital Marketing and Ecommerce, Econsultancy, has honoured optivo for its innovative email marketing. The award was given in recognition of optivo® broadmail’s new “Attention Analysis” function. Using a neuroscientific model, it lets companies simulate the viewing patterns of email recipients. Marketers can thereby analyse which elements of a mailing are particularly appealing to readers, or conversely, those parts that still require optimisation. When introduced in June 2009, Berlin-based optivo was the first to offer such a function in the area of email marketing. Other companies honoured for their innovative email marketing include grocery giant Tesco and British pay-TV provider Sky. Econsultancy bestows annual prizes for exceptional innovations, ideas and performance in online marketing. An esteemed jury from business and the media appraised a total of more than 400 submissions in 22 categories.