Press archive

Information about optivo and email marketing

We regularly provide the media as well as clients and other interested parties information regarding the latest trends in email marketing and other background information. Here you will find information and press releases that have been released in the past.

14.12.09 optivo ranked among the best by Econsultancy for ‘Innovation in Email Marketing’

Berlin, 14 December 2009 – British Community of Digital Marketing and Ecommerce, Econsultancy, has honoured optivo for its innovative email marketing. The award was given in recognition of optivo® broadmail’s new “Attention Analysis” function. Using a neuroscientific model, it lets companies simulate the viewing patterns of email recipients. Marketers can thereby analyse which elements of a mailing are particularly appealing to readers, or conversely, those parts that still require optimisation. When introduced in June 2009, Berlin-based optivo was the first to offer such a function in the area of email marketing. Other companies honoured for their innovative email marketing include grocery giant Tesco and British pay-TV provider Sky. Econsultancy bestows annual prizes for exceptional innovations, ideas and performance in online marketing. An esteemed jury from business and the media appraised a total of more than 400 submissions in 22 categories.
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09.12.09 Enhanced landing page conversion tracking with optivo

Berlin, 9 December 2009 – Email marketing solution, optivo® broadmail, now incorporates a smart function to optimise conversions on landing pages. It enables companies to test which landing page or microsite yields best results – before the main mailing or campaign is broadcasted. No matter if pages are generated by the corporate content management system or through optivo® broadmail itself, both can be quickly and easily evaluated. The automated process initially establishes the most effective page for conversions via email by addressing recipient subgroups from the complete distribution list for test purposes. Subsequently, the most successful email and landing page combination is used for the main distribution list.

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17.09.09 Email marketing evangelist René Kulka comes to optivo

Berlin, 17 September 2009 – With the arrival of René Kulka, optivo consolidates its know-how in the field of newsletter marketing. The move brings an acknowledged expert on board who has made a name for himself with his blog (available in German only). The 31-year-old will now manage knowledge transfer at optivo. As Email Marketing Evangelist, René Kulka will inform customers and other interested parties of all facets surrounding the subject of email marketing and illustrate the potential of email optimisation. The accredited specialist comes to optivo from direct marketing agency DZ-Media Verlag. Kulka will be present at this year’s dmexco in Cologne (optivo stand: Hall 8 / F-051).
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09.09.09 optivo and Nedstat cooperation lets target groups be addressed more precisely

Berlin/Frankfurt, 9 September 2009 – Email marketing specialist optivo and Nedstat, one of the European web analytics market leaders, have joined forces to create a new partnership. Based on the bidirectional linkage between the professional optivo® broadmail email marketing software and high-end Sitestat web analysis solution, marketers can now target their mailings and email campaigns even more precisely. The behaviour of visitors to websites or online shops can be taken into account and integrated in the communication for more effective targeting. A few mouse clicks is all it takes to perfectly tailor the message to the audience. This enables, for example, shopping basket abandoners to be identified and automatically retargeted via email with a suitable offer. A further potential application scenario involves addressing those visitors who have merely perused the product pages of an online shop – but did not purchase. The exchange of data between the optivo and Nedstat systems is always anonymous. 
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16.07.09 optivo awarded for Service & Support and international email delivery management

Berlin, 16 July 2009 – Email marketing specialist optivo has been honoured for its outstanding service at the sixth annual International Business Awards. As finalist in the "Customer Service Department of the Year" category, optivo convinced the jury with the quality of its customer service support as well as its domestic and international newsletter delivery management. These annual international awards commend exceptional performance and have been hailed by the New York Post as the "Oscars of the business world". Other companies distinguished in the category included Allianz and Eastman Kodak.
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17.06.09 optivo integrates automated attention analysis in its email broadcasting solution

Brain research applied to email marketing:

  • Real time attention analysis with a touch of a button
  • Evaluation of the reader's perception and eye movement
  • Know-how for optimising email layouts, design concepts and landing pages
  • Based on a decade of neuroscientific research studies and a fully developed mathematical statistical model

Berlin, 17 June 2009 – Email marketing provider optivo is now offering automatic attention analyses for optimising mailings and email campaigns. Thanks to an exclusive implementation of the EyeQuant technology in optivo® broadmail, companies can make quick predictions about which parts of a newsletter will be noticed first. These evaluations are based on a neuroscientific computer model from WhiteMatter Labs, a spin-off of the neurobiopsychology lab at the University of Osnabruck, Germany. A simple click of the mouse starts the simulation of crucial attention and perception filters in the human brain. The calculations are send to the optivo® broadmail broadcasting solution, in real time. Results can be used to continuously optimise newsletters, successfully develop new design templates and enable advance testing of landing pages. This implementation is the first of its kind in email marketing worldwide. Until now, analyses like these have only been feasible with large and complex test set ups and with considerable investments in technology.

optivo presented this innovation on 24th and 25th of June 2009 for the first time as part of the trade fair for direct and dialogue marketing "mailingtage" in Nuremberg (hall 4, stand 618).
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26.05.09 optivo wins over BILD.de with email marketing know-how

Berlin, 26 May 2009 – Email marketing specialist optivo adds Germany's largest news and entertainment portal, BILD.de, to its customer portfolio. The news portal will now be using the optivo® broadmail broadcasting solution for its email communications and its new special feature, the "Mitmach newsletter" (participation newsletter), which allows subscribers to individually assemble the topics of interest for themselves. The personalised mailings are generated completely automated from the RSS Feed offered on BILD.de and then compiled into a customised newsletter and sent by optivo® broadmail.
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15.04.09 Panasonic Germany relies on optivo® broadmail

Berlin, 15 April 2009 – The email marketing specialists of optivo welcome Panasonic Germany as a new customer. From now on, Panasonic will be using the professional broadcasting solution optivo® broadmail for all email communication in order to provide newsletter subscribers with relevant product news, product information and technical data. Several times a month, Panasonic sends out information about digital cameras, entertainment gadgets, household devices, competitions and gift ideas as well as seasonal specials and campaigns such as the current “Papp-Helden” (cardboard heroes) video contest. Lifecycle mails are used in the Lumix digital camera segment, as subscribers receive information in the newsletter that is customised according to their particular camera and the specific status of the customer. For example, Panasonic reports on the functions and accessories of the various Lumix digital cameras or adds links to the photo community for Lumix users, the LUMIX Lounge.
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02.04.09 Quelle Switzerland sends newsletters using optivo® broadmail

Co-operation in the field of email marketing for customised
information and comprehensive advertising effectiveness checks

St. Gallen/Berlin, 2 April 2009 – Quelle Switzerland is now using the high-performance broadcasting solution optivo® broadmail for effective email marketing. Following an intense testing phase, the online retailer has opted for email marketing specialist optivo, with its flexible and user-friendly handling and the countless personalisation options being just two of the key reasons behind the decision. The impressive technology, professional email deliverability management and comprehensive advertising effectiveness checks were also important factors in Quelle Switzerland's decision in favour of optivo. Currently, the newsletters are available in German and French.
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11.03.09 optivo reinforces its sales team with the addition of Benjamin Walther

Berlin, 11 March 2009 – optivo makes targeted additions to its sales team: Benjamin Walther supports the team as the new sales manager with immediate effect. The 32-year old will be responsible for domestic and foreign sales and consultancy, with his main tasks including the acquisition of new customers whilst looking after optivo's existing customers. Benjamin Walther brings with him a wealth of experience gained from supporting and managing German, French and English-speaking customers. He joins optivo from remote support and control specialist NTRglobal. Another career milestone was at Firstgate AG, a company that offers a full service solution for e-payment and billing in the form of the Internet payment system ClickandBuy. Here he was responsible for the team and project management of an international account management team. The team at optivo has doubled over the last year and, since the beginning of 2009, the company has welcomed another seven new faces in addition to Benjamin Walther, continuing the dynamic growth of the Berlin-based service provider.

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