Press archive

Information about optivo and email marketing

We regularly provide the media as well as clients and other interested parties information regarding the latest trends in email marketing and other background information. Here you will find information and press releases that have been released in the past.

13.01.15 Success factor email marketing: optivo client TUI takes effective action in the customer lifecycle

Berlin, 13 January 2015 – An integrated email strategy within the customer lifecycle is ideally designed to initiate activities regularly and to recognise signs of potential customer churn early. optivo client TUI recently implemented a very successful multipath campaign strategy in this area.
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